The three-year-old startup has developed a front-end interface for helping web shoppers find the perfect fit.

A woman shopping for summer clothes spots a dress on Pinterest and clicks through to the retailer’s product page. She zooms in on the pattern, selects the coral version, and decides the price is within her budget—but then, she hesitates.

For most online shoppers, that moment of hesitation is the result of inconsistent sizing, a problem costing the fashion industry over $3 billion per year.

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Call Me Ishmael Is An Intimate, Multimedia Love Letter To Books

Leave a voicemail about a book you love and a story you’ve lived, the project asks.

It was a long flight, and one woman had brought Cutting For Stone by Abraham Verghese to occupy herself. When she got to the book’s saddest passage, she started sobbing. “I mean complete, shameless, snot flowing down my face sobbing,” she says. That’s when another woman sitting across the aisle from her handed her a tissue she had been holding in anticipation of this moment. “I read that book a few weeks ago, and I knew you were getting close,” she said.

This is one of many anonymous stories about books that has been told to Ishmael, of the site Call Me Ishmael, since it launched in June. The premise is simple: Anyone can call the site’s phone number and answer the prompt, “Leave a voicemail about a book you love and a story you’ve lived.”

Ishmael, who is voiced by TED-Ed director Logan Smalley, turns one of those voicemails each week into a video by sticking his iPhone to his typewriter with silly putty and running a transcription of the message through the roller to the speed of the audio. From a single prompt, the site has unleashed a wide range of stories.

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Quote IconI’m tired of the, ‘We need more women in tech’ thing. How about we stop treating the ones that are here terribly?

Why Silicon Valley Needs The Coder Grrrls Of Double Union, The Feminist Hacker Space

The lack of women in the tech world isn’t just a pipeline problem—it’s one of rampant sexism. Enter the haven of Double Union.

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(via fastcompany)

Quote IconThe FCC’s controversial plans for a new version of net neutrality are still open for public comment for a few more days, and Chairman Tom Wheeler — continuing to fight charges that he may be a dingo — says it’s already received over 647,000 comments so far. The 60 day period for public comment runs out on the 15th though, so if you want your voice to be heard then about fast lanes, Title II or anything else, then now is the time.