• Rich media ad units lifted return trip visits nearly 3 times higher than standard banner ads

• Video ads units lifted return visits over 5.6 times higher than standard banner ads

• Users who clicked on a rich media unit were over 4 times more likely to browse an advertiser’s site over someone who clicked on a standard banner ad

• Users who clicked on video units were over 9 times more likely to browse an advertiser’s site than someone who clicked on a standard banner ad

COMMENTS